Why Thanking Your Donors is Important

Posted On: 2023-03-29 15:20:35

Receiving a personalised thank you note, or any form of appreciation has never hurt anyone. Naturally, most people would be fine without being appreciated for their generosity, but a little 

effort towards them goes a long way. 

 

Crowdfunding is a practice of raising funds where donors play an essential role. Their support and generosity make a crowdfunding campaign successful. Therefore, it is extremely important to thank them. You can express your gratitude towards their generosity and effort in several ways. Let’s see a few of them. 

 

1. A Thank You Note

Thanking Your Donors is line gives a sense of appreciation and value to a person. It is a simple and effective approach to expressing gratitude to your supporters is to write them a letter in your own handwriting. It might sound run-of-the-mill, but this is a very poignant communication medium especially in our fast-paced, rapidly digitising world. Notes written by hand require attention and time. It helps you stay in touch with the donors and increases the chances of them being a loyal and regular donor. 

 

2. Appreciating Them on Social Media

Social media's influence is as fascinating as it can get.  Thank your donors for using this medium. You can post suitable images or videos, tag your audience, and spread the word about them. Such appreciation can cause a chain of events. It not only inspires the current donors to donate again, but it also inspires others to step up and offer their support. 

 

3. Use Your Platform to Appreciate

The best place to recognise and appreciate your donors is on your platform.  You might carefully demonstrate a donor's dedication to a cause for no expense. You can place a dedicated section to appreciate your donors. Recognize first-time donors, regular contributors, one-time givers, and so on. You could also have the donors say or write their story and why they donate to boost better donor engagement.

 

4. Regular Updates

Donors would like how their contributions were used, even though they might not express this. You can update them on the achievements made possible by the donation and how it changed someone's life by sending them a progress report. You can make it even better and more engaging by adding pictures and videos. This gives them a sense of attachment and a part of the mission or cause. It has been always helpful to gather a loyal donor base. 

 

 

5. Planting Trees

What an environment-friendly way to appreciate your donors. You can plant a certain number of trees at the success of every crowdfunding campaign, or for every donor that contributed to the cause. This way the supporters would be involved in making the whole process of crowdfunding sustainable and would even recommend it to others. 

 

The Bottom Line…

Donors who sense a connection to your platform will be inclined to participate in other ways for further causes.  By thanking donors for their generosity, you can enhance supporter involvement. Giving them regular updates helps build a loyal donor base. This can, with time turn them into regular donors as well. Hence, the next time, at the success of a crowdfunding campaign, do not forget to thank your donors. 

 

Author: Anjali Patel