Fundraising Pledges Vs. Donations

Fundraising Pledges Vs. Donations

Donations

A contribution is a gift made to benefit charity, humanitarian relief, or a cause. Money, alms, services, or products such as clothing, toys, food, or automobiles are all examples of donations.

A donation can help meet medical needs such as blood or organ transplants. Gifts in kind are charitable offerings of commodities or services. It is possible to make a gift in honour or memory of someone or something in the name of a third party. 

Presents in honour or memory of a third party are made for a variety of reasons, including holiday gifts, wedding gifts, in remembrance of someone who has died, in memory of pets, or in the name of no longer existent clubs or organisations. 

 

 

Survivors may request memorial gifts (e.g., "in place of flowers, contributions may be sent to ABC Charity"), generally directing funds to a charitable organisation for which the deceased was a contributor or volunteer, or to a cause appropriate to the dead's priorities in life or way of death. 

People may also make memorial contributions if they are not present at the event. There are also times when people wish to contribute money to their favourite charities without exposing their identities. Many contributors, such as prominent celebrities or philanthropists, remain anonymous while making significant gifts. 

Many contributors want to stay anonymous due to religious convictions or simply because they do not want to be associated with their generosity and they donate anonymously, simply for the happiness that they received after donations.

What are the types of donations?

The opportunities for charitable contributions to a nonprofit organisation are practically limitless.  People donate through funds, organs, rations, and materials (books, clothes, study resources).  The contribution enables people to carry out their objective of assisting and sheltering the most disadvantaged people. Below are the few mentioned types of donations: 

  • One-Time Donation
  • Recurring Gifts
  • Organ Donations

  • Calamity Relief
  • In-Kind Donations

 

One-Time Donation

One-time gifts are the most popular sort of donation and occur when someone provides a particular monetary amount to an organisation just once. 

Even if the individual donates the same amount to the same charity numerous times during the year, they are always regarded as one-time gifts since there is no predetermined recurring schedule or written expectation of when and how the donation would be made.

Recurring Gifts

A recurrent gift is made when someone agrees to commit to a steady recurring schedule of contributing. One advantage of recurring contributions is that they provide the organisation with the expectation of constant, predictable financial flow, allowing them to foresee financing and planned payments throughout the year.

Organ Donations

Organ Donation is the surgical process of removing a healthy organ or tissue from a living person(Generally a kidney as humans can survive on one kidney and liver as it regenerates itself) or deceased person(donor) and transplanting it into another person(recipient) whose particular organ is malfunctioning. Read more about organ donation here.
 

Calamity Relief

People donate during calamity relief to help the victims who are stuck in those dreadful locations. People usually donate clothes, rations, medical kits, tents and torches to the affected areas. 

Normally people can connect with the victims and feel for them and they know the intensity of the situation, hence they donate. NGOs and many different crowdfunding platforms are associated with volunteering and helping the victims. Read how people can help the victims of these events.

In-Kind Donations

Donations do not have to be monetary in order to have an impact. Donations in kind are gifts of commodities, services, time, or expertise. When you make an in-kind gift, you assist to relieve some of the nonprofit's burden and allow them to make better use of their cash resources.

For example, by donating your time and expertise, you allow the nonprofit to put more money toward its mission rather than hiring more staff or contractors, you help existing staff work more efficiently by taking on some of the load, and you bring experience to the organisation that would otherwise need to be outsourced.
 

Fundraising pledges Vs. Donations

A pledge is a promise to provide money based on how well a team or athlete performs in a game or event. Cricket fans, for example, can donate for every win scored by their favourite team during a season. The cricket fan can donate any amount for each win scored, and their pledge will be converted into a donation after the game results are determined.

Traditional contributions and pledges are both gifts from supporters who believe in your mission and campaign objectives. However, the tactics you use to plan your campaigns and solicit various forms of donations vary greatly.

As per centrengo :

  • Pledges are promised financial assistance that will be paid and processed at a later date.
  • Can be made in cash; however, online transactions are increasingly the most prevalent.
  • Require pledge campaigns that include timeframes and conditions that must be carefully established.

 

  • Traditional Donations are instantly accepted.
  • Cash, in-kind items, and internet or credit payments are accepted.
  • As long as the campaign has clearly specified goals, it can be accepted at any moment.

Planning and strategy are essential components of both traditional fundraising efforts and pledge campaigns. Tools, interaction tactics, events, and internet components all contribute to a campaign's success.

 

 

Crowdfunding                                                                            

Crowdfunding is a means of raising money with the help of a large number of people, usually, these people are public or individuals, who can donate, invest in projects, or causes or help something or someone in need. 

Traditionally, supporting a business, project or enterprise involved inviting a few people for large sums of money. Crowdfunding switches this idea around, using the platform to talk and present their idea to thousands – if not millions – of potential funders and donors. 

Some best fundraising platforms integrate social media with the cause to gain more crowds that can raise more money for the particular cause. Social media, alongside traditional networks of friends, family and work acquaintances, will work as a perk to raise money.



 

 

Filaantro 

Filaantro, which is an online crowdfunding platform, is helping individuals and NGOs to raise funds by collecting donations.  Filaantro works on a Pan India basis to help and guide those who need monetary support for personal and social causes that are legal in nature.

It offers a unique approach to closely monitor each campaign on the platform and help the campaigner adopt the best crowdfunding practices.

Filaantro also helps the campaigner to strengthen their online presence by offering value added services like website development, website up-gradation, creation and maintenance of social media handles and campaign support on social media platforms. Start your campaign today!

 

Author: Lubdha Dhanopia


 




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