5 trends in fundraising to expect in 2022

Posted On: 2022-05-27 13:22:02

Trends change every year, especially for crowdfunding. These changes create multiple opportunities for the organizations that can benefit them in their fundraising process. 

After the covid pandemic, the world has transitioned online which gave rise to a more flexible, secure, hybrid and engaging medium. 

Find out different ways, methods or trends that would be beneficial to your donor base and would create a good impact and strengthen your relationship with the donor base.

With the increasing online presence, many donation options are present for the supporters. These options can help to influence the donors to donate more. Here are 5 trends in fundraising to expect in 2022:

 

 

1.Flexible Donation Options

The Donor base is always a mix of people that may find some ways easier than others. While some donors would prefer online wallets while donating, there are still significant donors that would donate through the bank process. 

As a crowdfunding platform, the goal should be to the donors in the way they are comfortable with and provide them with the best service that works for them.

 

QR Codes, UPI, Wallets

Today people have stopped carrying wallets, cash and even cards because of QR Codes. They come very handy while donating. Because of the Covid pandemic, the use of QR codes has increased more than ever in today's world. 

 

Multiple sectors like the Food sector (restaurants), airports, Ticket counters, and grocery shops. One quick scan and the job is done. This could be an easy option for the donors to donate to their desired campaign with a quick scan.

2.Corporate Giving 

Corporations are often the places with passionate individuals that relate the most to the campaigns. More than $5 billion is raised annually through the workplace. 

There are programs like "Employee engagement" that can influence an individual to create an impact and change someone else’s life. They do it for the satisfaction that they get through donations and helping someone. 

Crowdfunding platforms can meet the point by bringing their missions to workplaces knowing that donors are likely to find out about new causes through word of mouth within their close circles. 

These circles have a higher potential of giving and creating opportunities for the campaigner. 

The connection that employee chains hold could make the campaign go viral within the walls of the office and it has the power to make the campaigner's goal come true.

 

 

3.Hybrid Events 

With the new normal everyone is now comfortable doing their work from home. Having the comfort of wearing shorts and slippers, could also be permanent now that people have got used to it. 

This scenario would be perfect for the donors who prefer not to go out. So in the Hybrid model, the event or campaign could be organized online as that would be beneficial to many as they would rather hop on to Zoom rather than physically be at the event.

So, mastering the art of a hybrid event or meeting will certainly be a skill for all fundraising teams. 

Streaming live is another go-to move where the platforms can hold events in the house. These practices were mostly seen during the pandemic. 

Sharing streams and videos give a great feeling to the donors who are supporting them from their home and it can virtually connect the world.

4.Donor-Advised Funds

As per the donor box, Donor-Advised Funds (DAFs) have been around since 1931 but have recently gained popularity.

More contributors are creating and using these funds, and NGOs are seeing how effective they are as a predictor of large donor possibilities. 

They are strongly linked to the success and failures of the stock market, just like any other stock, bond, or interest-bearing account, but with the stock market performing so well right now, these funds have surged in popularity. 

Many platforms have started suggesting this option to their consumers. Donors can contribute to these funds as often as they want and receive an immediate tax deduction.

With the option, they have more flexibility to provide grants to more favourite and different charities than they usually prefer. 

Nonprofits can identify who has the potential to make a substantial contribution by examining which of their contributors have DAFs.

5.Personalized donor experiences

Personalization will be essential in developing relationships that lead to loyal donor bases. Nonprofit contacts with supporters must be personalised to their stage of life, intent, and communication preferences. 

Keeping the loyal donor base updated with the campaign and sending them the picture on the update can make their experience more interesting and the impact could also create a chain of sharing the campaigns among the group of people who might be willing to get involved with the same causes.

 

 

The Future

With the continuous change in the economy, technology and other changes, the trends also keep changing to help the crowdfunding platforms with plenty to adapt.

Online events and online giving are growing, and if the fundraising platforms ignore these trends then they are in danger of becoming obsolete. 

As technology and convenience come together as top priorities last year, we’ve learned a lot about what fundraising trends to expect in 2022. 

Filaantro is a crowdfunding platform that ensures people’s exceptional ideas and donations requirement for a genuine and noble cause to be fulfilled and can lead to the betterment of humankind.

It has a vision of connecting individuals and communities through the platform and inspiring the campaigners to raise funds for the greater good.  Understand more about crowdfunding and Filaantro.

Anybody looking for crowdfunding can easily create an online campaign on Filaantro which takes only a few minutes. 

Surveys have found that online fundraising prioritizes personal connection and it is donor choice that will be at the core of why people choose to give.

Goodwill is unlocked when donors feel fulfilled, understood, and connected before, during, and after the donation process. 

 

There's no way to predict the future, but with an open mind and a focus on creating experiences that immediately organize people around issues they care about, there's no question we have a lot to look forward to.

 

Author: Lubdha Dhanopia